QR Codes: Create and Share Securely

Overview

QR (Quick Response) codes provide a convenient way to direct users to websites, forms, documents, and other online resources using a mobile device. When used appropriately, QR codes can simplify access to digital content and improve the user experience. Because QR codes do not display their destination before being scanned, it is important to follow best practices that promote transparency, trust, and accessibility.

Audience

This article is intended for IC faculty, staff, and students who create printed or digital materials containing QR codes. 

Platform

Web App

Table of Contents

1. Creating a QR code
2. Best Practices
3. Security Considerations
4. Additional Resources

Creating a QR code

Several Ithaca College-supported tools can generate QR codes for websites, forms, and other online resources: 

Best Practices

Include the Destination URL 

Always display the destination URL near the QR code whenever space allows. 

Providing the URL: 

• Increases transparency by showing users where they will be directed. 

• Allows users to evaluate whether the destination appears legitimate. 

• Provides an alternative access method for users who prefer not to scan the code. 

• Improves accessibility for users whose devices cannot scan QR codes. 

Place the URL directly below or beside the QR code so it is easy to identify. 

Identify the Publisher 

Make it clear who created and maintains the content being linked. 

Consider including: 

• The Ithaca College logo 

• The department, office, or program name 

• Contact information when appropriate 

Visible branding helps users recognize trusted institutional resources. 

Consider Accessibility 

When using QR codes in printed or digital materials: 

• Provide the full URL as an alternative access method. 
• Ensure sufficient color contrast between the QR code and its background. 
• Avoid placing QR codes where they may be difficult to scan or view. 

Security Considerations

QR codes can direct users to websites, files, forms, or other online actions. Unlike a standard hyperlink, users typically cannot see the destination before scanning. 

Because of this: 

• Be cautious when scanning QR codes from unknown sources. 

• Only distribute QR codes that link to verified content. 

• Include the destination URL and organizational branding whenever possible to help users make informed decisions before scanning. 

While URLs and branding can be falsified, providing them offers greater transparency than a standalone QR code and helps establish trust with your audience. 

Additional Resources

Explore these resources to get started and learn more: 

• Adobe Express QR Code Documentation: https://helpx.adobe.com/express/web/add-effects-to-your-designs/create-qr-codes/generate-qr-code.html 

If you have any questions feel free to contact the Project Management and Process Innovation team for a consultation.